Keyword Discovery - FAQ

What is the daily predicted figure and how is it calculated?

The predicted daily takes into account a percentage of data that we have in relation to the total number of estimated searches done world wide. It is a rough estimate.

The predicted daily value tries to estimate the number of searches done each day on ALL search engines. As we do not collect ALL search data from ALL search engines, we multiply the number of searches by the estimated volume of search data recieved by Keyword Discovery.

1. First we convert our total number of searches in our premium database yearly figures into a daily figures. Assuming we have around 4.3 billion searches over the past 12 month in our Premium database, we simply divide this total number of searches by 365
   e.g.: 4.3 billion / 365
   
   
2. Then we work out our sample size multiplier, based on the sample size of our database verses the estimated daily number of searches in US or globally.
   
   We take predicted search volumes from reliable sources such as Comscore, Nielsen NetRatings, Hitwise and Above.com. As these sites release latest search volumes on a monthly basis, the number we use in our predicted daily formula is also updated on a monthly basis.
   
   For example, assuming that there were around 225 million daily searches in the US last month, we can work out the multiplier by:
   4.3 billion / 365 / 225 Million = Multiplier
   
   
   
3. Finally we apply the current multiplier to provide the predicted daily search figure.
   For example, a search phrase that had 10,000 searches over the last 12 months, the formula would look like this:
   
   
   10000 / 365 / MULTIPLIER = PREDICTED DAILY
   
   

Click here to go back to the main FAQ page